When making a presentation, it may well be judged by the way questions are answered at the end. If it is a business that you are promoting in your presentation, it is essential to answer the questions with expertise.
1. Be prepared for questions – When you write your presentation, think about what you’re likely to be asked and what your answer is going to be. Maybe you won’t want to answer a particular question there and then, so think about what you’ll say to satisfy the questioner.
2. Succinct and to the point – When starting you may make the decision that questions will be answered either at the conclusion of your presentation or as you are speaking. The one you decide to do should be adhered to and change in the middle of your presentation. When responding to questions during your speech, the time will stretch beyond the original stated. Keep in mind, audiences expecting fifteen minutes of a presentation will not be forgiving of a half hour.
3. Do not allow questions at the very end – Ask for any questions the audience may have at least 10 minutes before concluding. Answer them and move on to your big ending. When presentations end with questions and no one has any, it is a bit awkward.
4. Listen – When asked a question, listen and look like your listening. It may be something you’ve heard a million times before. Treat the questioner with respect and don’t trivialize their point.
5. Thank the questioner – It’s only polite, it shows respect and it gives you a bit more time to consider your answer.
6. Reiterate the basics of the question – There may be someone who did not quite hear the question therefore whatever you answer will be meaningless. This is bothersome. Once again, this allows you a little more time to consider the answer and is beneficial for making you look intelligent and at ease with your control of the presentation.
7. Answer to everyone – Don’t fall into the trap of only answering the questioner. If they happen to be near the front then you could end up having a conversation with them and exclude everyone else.
8. Short and sweet – Answer the question and move on. Sometimes speakers tend to get too involved in the answer. They are at ease and happy someone asked a question and their answer is too long. DON’T DO THIS.
9. Don’t bluff or bluster – If you don’t know the answer to a question, say so and find out. Suggest to the questioner that you’ll ‘phone them or come and see them with the answer. It can even be a good way to make further contact after the presentation.
There is the possibility of no questions being asked. This can cause an uncomfortable silence. It may be that your presentation is sinking in and they need time to think of their questions. They also might be somewhat bashful about asking questions. Use your own question and say ” In case you are wondering…?” If this does not work, conclude your presentation.
Handling a question and answer session well during your public speaking event, demonstrates your professionalism and reflects on your message.
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