As a top business motivational speaker, I have seen the viewpoint-changing power of a well-told story many times. Here’s a short story which, if you live in the US, you will already know. After weighing in a 425 pounds, Jared Fogle decided to go on a ‘Subway Diet’. And, over a period of time, dropped to 180 pounds. An amazing feat!
And an equally amazing response by Subway’s market. On January 1st 2000, Subway introduced Jared in a regional advertising campaign. On January 3rd, the chat-show superstar Opera Winfrey called, wanting Jared on her show. And, over the next two years, Subway profits leapt 34 percent! Incredible!
As all business motivational speakers know – like in the legendary Subway campaign – the right story can bring outstanding results. And that’s why it’s worth telling stories in a corporate presentation. And so, as you look for suitable stories to share with your audience, here are a few thoughts to bear in mind.
Get Clarity Around The Purpose Of Your Speech
Is your speech designed to motivate your staff through organizational restructuring? Or is your presentation focused on persuading a prospect to buy your product? Top business motivational speakers completely understand their topic and what their presentation has been written to achieve.
In truth, industry educators rarely have this kind of clarity around their business speeches. And one of the ways an inexperienced speaker can tell that he or she lacks clarity around a topic is that relevant stories are tough to find. Conversely, when you’re 100% clear about the point you want to convey, you’ll start to spot suitable stories everywhere. In a book, on TV, while talking with prospects. (Remember, a wonderfully relevant story can come from a totally unrelated source.) Crucial Point: Don’t forget to write down the story as soon as you find it. Otherwise, I swear, you’ll forget it.
Top Motivational Business Speakers Make Someone Else The Star
Fact: An audience doesn’t care about you at all. And so, if all your stories revolve around how clever you are, don’t expect your audience to be inspired and motivated. However, make your story about them and they will love you for it.
One final (and important) point: persuasive stories don’t have to be long-winded. A brief story is often more than enough to achieve your objective. When you have total clarity around the goal of your speech, a short (less than ten sentences) story is often more than enough to get your point across.
If you follow these simple tips your stories will make you sound like a true business motivational speaker. I wish you well.
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