Celebrities and their culture plays a bigger role in our lives than ever before. In fact the entire past decade was dominated by glossy magazines. This millennium has so far seen the advent of celebrity. As if their presence in every magazine and newspaper as well as their dominance of the TV wasn’t enough, celebrities are increasingly making personal appearances.
Yes, celebrities really are everywhere. I’m not just talking about those pseudo-celeb Z listers who were on Big Brother four years ago. it’s not just wannabes who are doing it. Almost anyone is available for bookings.
I must say I’m unsure what prompted this trend. I’d always thought celebrities’ lives were far too busy and glamorous for them to have the time to attend parties, discos, supermarket openings or canine beauty contests (all true)! Not so! I wonder if the recession is behind this surge in personal appearances; the appearer does charge a fee after all. Perhaps it’s competition between rival celebrities to be seen most, at the best parties.
However, not all celebrities can be the same. Other celebrities have something to offer. They’re famous for their acting, their cooking, their campaigning or their sporting prowess. These are the people who have something to offer during personal appearances. There are examples of celebrities using their personal appearances to do something positive: some have taught children to cook healthily, used their status to encourage charity donations and recycling. Some just like to meet their fans.
It’s easy to assume that personal appearances are all attractive women on stage in clubs. There’s nothing wrong per se with using appearances like that to promote businesses. But it should never be assumed that that’s all personal appearances can do. Some celebrities have more to say than we realise and feel strongly about major issues. If you just want a celebrity in you nightclub to get a crowd in, that’s fair enough. But don’t turn you back on celebrity appearances altogether. If you dig a little deeper you might see that a celebrity could really boost your event and your cause.
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