I have been reading a lot online recently and the social media buzz grows on a daily basis. Yes, we all know that social networking is becoming an essential part of search engine optimization and how search engines are ranking your site, but many of these ‘SEO/Internet marketing gurus’, offering ‘rank me quick’ solutions are focusing too much on the content distribution and link generating.
What ever happened to good old fashioned keyword, competitor and online market research? – The phrase you choose to optimize your site, if you achieve high search engine rankings for them, will form the basis for your social media campaign – to give it a focus of … so spare some time for the research and don’t put the Social Media cart before the search engine optimization (SEO) horse!
Your Competitors
Who – You will have an idea of who you think your competitors are, but are they competing for the phrase that you want to target? Keyphrase you have chosen to find – this site is the location of 1 in Google (the google of search)?Is that it’s website, what do you think there will be?
What – What is the web site ‘for sale’? Are the same product / service or similar you? and what sets you apart in terms of unique selling points? What levels of functionality does the site have, in order to engage the user? What is called for action to provide the communications and other methods is on the site?
Where – is a commercial place for you, or a country’s companies? maybe is isn’t even a business in Scotland! Consider whether your target markets would use this site to buy something that you can provide.
With all these things considered, you can then begin to look at the competitiveness of that phrase (there are various tools available to help you here) and whether your budget and SEO services skills allow you to compete in this ‘search space’. If so, began to look at the value of the highest sites, domain age, number of inbound links, such as how to optimize web pages have been completed.
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