An Updated PUBLIC SPEAKING Report:
From One Future Thinking Online Work At Home Professional to Another
In hard times like these, learning about how to increase profits is often the highest reward experience for any business leader.
What are the options? Well, it really should not be any surprise that one of the best ways that is manifested for the corporate executive to make a difference is to find ways to market a book and make it a bestseller.
Congratulations, you’ve decided to publish a book…that’s great! A book can give you credentials and help you to attract higher numbers of customers to your business. And if those are your only goals, then the sooner you publish and market a book, the better. But you might miss one of the best reasons for having a book if you just concentrate on getting it done fast. That reason is to make money
The quick and easy way to attract more recognition and clients is “slowing down and taking the time to create a bestselling business around your book”, says top business coach DrProactive Randy Gilbert. He says that you will be rewarded with an outstandingbook, higher profits, and a passive income far in excessive of what you would have otherwise made with just a book.
It can make you a bestselling author, and a millionaire at the same time, which is why DrProactive named “bestselling business”. Getting busy and starting to write and market a book that has a business built as an integral part of it, is crucial.
There are a number of components that can help market your book successfully, no matter what its subject. Some features are absolutely necessary if you want to sell enough books to make it a bestseller. For instance, it is common knowledge that you need to have an ISBN number and an EAN barcode, plus certain bindings and features, so that retail bookstores can sell your books for you.
However, there are several less known features you should add to expand the marketability of your book. Did you know that there are a few common features in almost every New York Times bestseller? You can take advantage of the marketing research of the giant publishing houses to help your own book sell more copies.
Below are 7 of the top book features that will make your book much easier to market and promote to bestseller status. When you incorporate these features into your book from the beginning, your book will have an enormous advantage over the other books on the shelf.
Feature 1 – Start with a powerful theme and grow it. Your book needs an exciting, attention-grabbing title. Outline your book and be specific with what you want in it so you attract the right people. Don’t just grab a bunch of your best ideas and slap a cover on it. You may get a book written quickly, but it probably won’t sell very well. You need a book that you and others will be excited to market.
Feature 2 – Get stories from people other than yourself and you will be viewed as the expert of experts. Ask people in your field to share a personal story with a self-help element relating to something in your outline. You’ll reach a bigger audience if each story provides benefits and helps the reader to see how they could apply the lesson to their own situation. Important resources, specific examples, strategies, tips, and insider secrets are things you should add to every story, whether it be yours or others.
Feature 3 – Quote lots of experts and you’ll build in promotional value. Each quote should be selected to fit in the topic and message of that chapter. Consider using quotes from “live” people who might be flattered enough so that they tell others to buy it and help with promoting your book to their customer list. And, they might even buy some for themselves to give away to colleagues and special clients.
Feature 4 – Be proactive in asking for interviews and endorsements, and selecting a great person to write the Foreword of your book. Use interviews with experts to get topical examples for your chapters of the book, and get audio or video clips to use for promoting. Your book will have greater credibility by including interviews and testimonials from experts.
Feature 5 – Give credit to the individuals and groups who helped create the book. You can also try to find a company to cover the costs in return for notable attention in your book. Finding a partner to sponsor you in your book promotion is often very beneficial.
Feature 6 – Your book will be much easier to read and reference if you include an index. This is often an overlooked feature, however it makes your book more saleable to libraries, which of course is a huge buyer of books and will increase your reading audience..
Feature 7 – Make a list of associations, organizations, services, agencies, and other professionsals in fields around the subject of your book, and include it in your book as a topical rolodex in the resource section of your book. This will broaden your audience and it might even cause some of the leaders/owners to actually purchase quantities of your book for distribution.
Extra Feature – Include a bibliography. Many people want to buy copies of books that reference their own book in a bibliography. Also, it makes your book more attractive those doing research. You can list the books of all the authors who were interviewed, quoted, or who gave stories and examples.
ACTION STEP:
Add in as many of the above features as possible to your book. Put emphasis on the features that cause other people to want to help promote the book for their own sake. This makes the Law of Reciprocity work for your benefit because as they are helping themselves, they are also helping you, and vice versa.
If you need help to find out more about write and market a book that produces revenue and makes you a bestselling author, then you must use the formula that top authors use to successfully hit that goal. Make a decision to use the Key Factors outlined above and keep your eye on the ball, and you’ll knock it out of the park
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