At first glance, it seems like internet marketing and fashion are worlds apart. The only time fashion trends would factor into a marketing campaign would be if you were selling clothes. Fashion can’t have anything to do with the home finance industry, can it? Who cares what your niche market wears when your product has nothing to do with clothes.
The truth of the matter is that fashion has everything to do with internet marketing. Men, especially men who prefer a pair of jeans and a hand-me-down leather watch instead of a business suit, think they’re not fashion victims, but they are. We are all defined by what we wear and we judge others by what they wear.
Let’s take the example of a construction worker. He gets out of bed in the morning, puts on his work clothes and then laces up his brown boots. Everything he is wearing is designed for a utilitarian purpose. But he could have worn black boots. Why did he choose the color brown? It’s probably because his workmates wear the color and he wants to be identified as part of the crew.
That seemingly trivial fact is important to any internet marketer. People like to fit in and they wear clothes that reflect their belonging to a social group. An internet marketer trying to sell a home loan package to working class couples will do well to understand this and design his website to make that construction worker feel that his home financing deal ‘fits’ him and his family like a good pair of shoes.
One of the toughest markets to succeed in is affiliate marketing. Marketers selling automated traffic generating programs want their customers to feel like they’ve got a unique product that can bust through traffic jams and get to financial freedom. They can say this with words, but images work better. In real life, a black helmet has nothing to do with a computer program, but its image is perfect for the affiliate marketer.
Bikers are rebels who get ahead by being tougher than everybody else. They take a novel approach to life and are envied for their ability to just cruise through traffic jams and take to the open road. Black leather pants, a black tee shirt and black headgear show the world that you got successful thanks to your tough, rebellious software program. The photograph of you on your expensive black and chrome motorcycle proves it!
You should be able to see by now how fashion and internet marketing have everything in common. Just because someone claims to be immune to it doesn’t mean they are. On some level, fashion speaks to us all. Use it to your advantage!
No related posts.