small business accounting software
I make instructional videos like the one above for business owners and their teams who are using our system to replace small business accounting software such as Quickbooks (the one above took me about an hour). Everyone should master the essential skills of turning what they know into digital content and how to market and sell it online to a worldwide audience. Creating your own digital product is absolutely the best way to stay in control and make a higher margin as you legitimately stay in touch with your customers and use their feedback to refine what you have built and potentially sell more.
Ok lets get started I am going to assume you have heard of podcasts, iTunes and YouTube, these and online video are central to the approach I going to share with you. You have to really have your head in the sand not to notice how well video is doing on the internet, for example my videos about how to replace small business accounting software with a lead to cash system or mastering new business skills have had an unprecedented amount of interest.
You should always start with a plan of what you are going to say and share with your audience and therefore you need a structured approach which is best done by creating a storyboard. The best way to create a plan or storyboard for your video is to use a slide making tool like Microsoft powerpoint or Apple Keynote, if you are familiar with these already then you are off to a great start. In case you are wondering how much this is going to cost I should say that you can create your storyboard, produce your video and get it to your target market without spending any money what so ever.
To produce the video in YouTube or Podcast or downloadable format you need to head over to TechSmith on the web and look for Camtasia Studio and before you download the thirty day trial watch ALL of the tutorials. I would wait until you are absolutely satisfied your storyboard is ready and you are one hundred percent familiar with the TechSmith tutorials befor downloading the trial as you want to get the maximum use of the free functionality.
OK now you have to do the homework I have set you in learning some of the tools I have mentioned above and in the next couple of days I will be publishing to this blog (owners permitting) a detailed set of instructions on how I create small business accounting software videos.
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