In an attempt to appear more eco-friendly, McDonald’s are changing their classic logo in stores across Europe. After a number of years with the classic golden arches and a red background, a number of McDonald stores across Europe will be changing to a ‘hunter green’ background.
Over the past few years, McDonald’s have faced harsh criticism for environmentally un-friendly methods. However, to fight back, McDonald’s have come up with a series of eco-friendly practices which they are rolling out across their various stores around the world.
The logo colour change is the chage that is taking place across Europe. This change has already rolled out across a few stores within France and the United Kingdom. The biggest logo change will take place in Germany where over 100 stores will have changed to the new green colours by Christmas 2009. Whether we will see this change take effect in other countries is not yet known.
You may wonder how a simple change in logo colour can have an effect on their green image. However, the change in colour will show people that they really are trying to make a difference in the way they work.
Sony Ericsson did something very similar with their logo earlier this year. Although they were only aiming to freshen up the brand, and not send a message like McDonald’s, rather than creating a new logo, they simply changed the colours. This shows that if your business has the right logo, only small changes need to be made for it to have a big effect.
There’s no reason why making a simple change like Sony Ericsson did wouldn’t work for refreshing your business. As an example, if you were a food based business, changing a few things to make a series of food logos you could use would give your business a fresh image. The same thing could work for any logo really, whether you create clothing logo examples or religious logos.
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