You might think that during a global economic downturn, health spas would suffer from loss of custom. You might be under the impression that because everyone is watching what they spend very closely, there would be no room for loose spending on sheer luxuries. You might be surprised to learn then that the International Spa Assosication (ISPA) has suggested recently that health spa are recession proof. A seventeen percent increase in spa visitor numbers in 2008 (compared to 2007) backed this claim up quite considerably. So what is it that makes this possible?
Experts who work for the ISPA have suggested that it is because spas can adapt their offerings relatively quickly in relation to the market that they will survive. This basically means that when people are happy and have a lot of disposable income, spas can offer treatments and packages marketed as things people can reward themselves with. They offer luxury manicures and pampering body wraps, selling the concept of ‘why not? You’ve earned it’.However, the same offerings would not go down well in a recession. People would not buy into the idea of treating themselves or spending money of luxuries they do not need. So spas then need to use another angle.
Spas can claim to offer people exactly what they need when they are suffering from a period of high stress or anxiety. A massage or invigorating body treatment is usually the first thing they market, aimed at revitalising the body and repairing the muscles that have endured so much suffering recently. Instead of pampering facials, you can now get a invigorating exfoliating scrub to get rid of all that old bad skin and emerge a brand new butterfly with a fresh outlook on life and a positive attitude towards any problems you may be facing
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